Seeing the Forest through the Trees

Our Approach

Acquire the essential business context and define the scope of investigation.

• Understand the factors motivating the client's need
• Determine the extent of an existing knowledge base and define the key gaps
• Clearly define the outcomes sought by the client - and what actions will be taken

Probe external information sources

• Find and review creative, relevant published (secondary) sources
• Identify primary sources and leverage existing source network
• Contact primary sources, investigating issues appropriate to each source

Synthesize and analyze external findings and internal knowledge

• Analyze implications of findings-e.g.; competitor strengths, weaknesses, likely near-term actions
• Recommend strategic options
• Identify issues/events for continued monitoring

Benefits of Our Approach

Gathering information from primary sources enriches existing in-house information gathering and analysis activities

• Referred to as human source intelligence
• Additional information is gathered via published information

A free-form discussion research format adds value often missed by more structured prmary research formats

• Open-ended interview approach allows us to discern important nuances in source comments
• Format enables the inevitable follow-up questions that a traditional survey instrument precludes

Our researchers are both skilled interviewers and knowledgeable about the industries in which they work

• Primary research targets key players with contextual understanding and a use of proper industry jargon, ensuring value-added research results